The Future is Nothing Ordinary
the glossary
So Vein is a vascular-inspired serum designed for visible results that build over time. With niacinamide, aescin (horse chestnut seed extract), caffeine, and bitter orange peel extract—plus hydrating support from hyaluronic acid and glycerin—it helps contract and refine the skin’s surface for a more sculpted look. The formula improves the appearance of redness, discoloration, visible veins, and broken capillaries, while smoothing uneven texture and reducing the look of dark circles. Expect an instantly refined finish within hours, with cumulative improvements that keep getting better.
Niacinamide
A clinically studied form of vitamin B3 that helps even tone, refine texture, and promote collagen production—strengthening skin for a firmer, more youthful look.
Aescin (Horse Chestnut Seed Extract)
A plant compound prized for its ability to visibly firm and tone. Helps support collagen and elastin, leaving skin looking smoother, more lifted, and refined.
Caffeine
An energizing ingredient that helps tighten the surface and reduce the look of puffiness, creating a more defined, lifted appearance.
Hyaluronic Acid
A plumping hydrator capable of holding many times its weight in water, instantly smoothing the surface and saturating skin with lasting hydration.
Glycerin
A moisture-binding essential that draws in lasting hydration, helping maintain skin’s suppleness, comfort, and bounce.
Citrus Aurantium Amara (Bitter Orange) Peel Extract
A plant extract prized for its revitalizing properties that help refresh skin and support a brighter, more balanced appearance.
How So Vein Can Elevate Your Routine
So Vein was developed with vascular expertise, powered by contract + lift technology. It targets concerns like redness, broken capillaries, and uneven tone that most serums overlook — visibly refining, smoothing, and brightening skin.
Many users notice visible improvements within hours — a smoother, more lifted look and reduction in redness. With continued use, results are cumulative, meaning your skin keeps looking more refined over time.
Yes — its specialized blend works to help visibly calm redness and refine the appearance of broken capillaries, leaving skin looking clearer and more even-toned.
So Vein helps visibly reduce the look of discoloration, including dark circles, for a brighter, more refreshed appearance.
No — it was designed to help address multiple concerns: redness, discoloration, broken capillaries, textured skin, and uneven tone. It’s also formulated to smooth the look of fine lines and wrinkles.
So Vein delivers quick visible results, but also builds over time. With daily use, you’ll see cumulative improvements in clarity, smoothness, and firmness.
Apply So Vein after cleansing and before moisturizer or Crystal Glow. It absorbs quickly and layers seamlessly with other serums or treatments.
So Vein isn’t limited to just the face. It can also be applied to the neck, chest, legs and hands — areas that often reveal visible signs of aging and uneven tone. For the eye region, apply to the outer areas and temples, keeping a safe distance from the eye, lash line and eyelids.
Yes — it’s clinically tested, vegan, cruelty-free, and formulated for universal use across different skin types and tones.
A vascular perspective brings unique insight into circulation and skin clarity. That expertise helped shape So Vein’s contract + lift technology — a breakthrough approach to visibly tightening, smoothing, and refining skin in ways most serums can’t.
Don't take our word for it!
Maya, 31
I didn’t think one serum could actually do all this, but So Vein Diminishing Serum is wild. My skin looks snatched, the redness calmed down, and I swear it gives that instant lifted vibe before I even finish my coffee
Claire, 29
So Vein Diminishing Serum has become a staple in my routine. It smooths out uneven texture and brightens my skin tone, but what impresses me most is how refreshed and firm my skin feels after just a few uses.
Elaine, 64
So Vein Diminishing Serum This serum feels like professional skincare bottled up. The texture is lightweight yet powerful, and over time my skin has become more refined, less reactive, and overall healthier-looking.
Jordan, 34
So Vein Diminishing Serum Lowkey obsessed. My skin legit looks filter-smooth now. No piling, no irritation, just glow + lift. If you’re gonna splurge on one serum, this is the one.
Lifted, brighter, more refined in hours
Developed with Vascular Expertise
So Vein was created with the insight of a vascular surgeon to target what other serums miss. It visibly reduces redness and the look of broken capillaries, improves uneven tone and texture, and softens the appearance of dark circles. Results are noticeable within hours and continue to build with consistent use.
Lifts, smooths, and refines — wherever you need it most.
Lifts, smooths, and refines — wherever you need it most.
Smooths the look of flushed, uneven skin for a clearer, calmer tone.
Lifts, smooths, and refines — wherever you need it most.
Lifts, smooths, and refines — wherever you need it most.
Lifts, smooths, and refines — wherever you need it most.
Lifts, smooths, and refines — wherever you need it most.
Lifts, smooths, and refines — wherever you need it most.
BORN FROM WHAT BEAUTY WAS MISSING
SCIENCE. PERFORMANCE. RESULTS.
Skincare designed for results you don’t have to wait for.